MeSalva!
An educational platform focused in high learning performance for high school and post-secondary students.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Me Salva! is a Brazilian online education platform that provides preparatory courses for students aiming to enter university. The company primarily serves high school students preparing for the national ENEM exam, university entrance exams (vestibulares), and university students in engineering and health sciences. Its business model is centered on a B2C subscription service, offering affordable access to its educational content. Revenue is generated through monthly, quarterly, semi-annual, and annual subscription plans.
The company's journey began in 2011 when Miguel Andorffy, then an engineering student at UFRGS, started creating videos of himself solving calculus problems to help fellow students. Due to the high demand and positive feedback, he made the videos available on YouTube, which quickly gained traction. This initial success led to the formal launch of the MeSalva! platform in 2013, co-founded by Andorffy and Guilherme Piccoli. André Corleta later joined the team, initially creating content for electrical engineering and eventually becoming the learning director, managing all content production. The platform distinguished itself with a unique teaching methodology, featuring short video classes, exercises, live sessions, personalized study plans, and essay corrections.
Significant milestones mark the company's growth. In 2014, Me Salva! was recognized as one of the world's 50 most disruptive startups by the Kairos Society and was selected for acceleration by the Lemann Foundation. A major step came in 2015 with an investment from e.bricks Ventures, aimed at consolidating its position in the Brazilian market. By 2020, the platform had served over 900,000 students and demonstrated a compound annual revenue growth of 36% from 2016 to 2020. In March 2021, Me Salva! was acquired by Arco Educação, a major player in the education sector. This acquisition was a strategic move for Arco to enter the direct-to-consumer (B2C) market and expand its services to public school students, a segment where Me Salva! had a strong presence.
Keywords: EdTech, online education, ENEM preparation, university entrance exam, vestibular, e-learning, B2C education, subscription service, video lessons, personalized study plans, test prep, tutoring, Arco Educação, Miguel Andorffy, André Corleta, Brazilian education market, online courses, higher education, student support, academic reinforcement