MERRY JANE

MERRY JANE operates as a digital media company positioned at the convergence of cannabis and pop culture. The company was co-founded in 2015 by entertainer Snoop Dogg and media entrepreneur Ted Chung, launching publicly at the TechCrunch Disrupt conference in San Francisco. The founding vision was to establish a premier platform to navigate and shape the conversation around cannabis, moving it into the mainstream. Chung, who is also Snoop's long-time manager and business partner, brought his experience from founding the marketing firm Cashmere Agency and his studies in Entertainment Marketing at the Wharton School. Snoop Dogg's established presence in pop culture and his long-standing association with cannabis provided the venture with significant cultural credibility from its inception.

The business model is multifaceted, focusing on digital content, media production, events, and creative services. Its primary revenue streams are derived from advertising and strategic partnerships with both cannabis-native and mainstream brands seeking to connect with the cannabis lifestyle demographic. The company's dot-com platform and social channels publish a wide array of content, including news, politics, health, and product features, targeting a global audience. A significant part of its operation is an in-house studio that produces original video content, ranging from web series like "GGN (Double G News Network)" and "Deflowered" to Emmy-nominated television shows such as VH1's "Martha & Snoop’s Potluck Dinner Party." This studio also develops scripted series, having served as executive producers for MTV's "Mary + Jane."

In addition to digital media, MERRY JANE has a strong foothold in live events, most notably producing the "MERRY JANE 420 Wellness Retreat," a large annual festival. These events serve as both a branding opportunity and a revenue source, further solidifying the company's influence in the cannabis landscape. The company also offers creative and strategic services for brands through its agency arm, helping them navigate the complex cannabis market. In 2019, MERRY JANE spun off a dedicated global creative agency called Gram By Gram, co-founded by Ted Chung, to further capitalize on this area. The platform also features practical resources for consumers, including a database for identifying cannabis strains and locating dispensaries.

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