Mercular
An online platform to find best audio equipment.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor investor investor | €0.0 | round | |
| investor investor investor investor investor investor | €0.0 Valuation: €0.0 | round | |
N/A | - | ||
| Total Funding | 000k | ||
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | 79 % | 42 % |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Mercular operates as a specialized e-commerce platform and community commerce hub based in Thailand, focusing on the hobby and lifestyle market. Founded in late 2016 by Woragun Wattanasakchai (CEO), Poom Pechpijit (COO), and Theesit Kongpakdeepong (CTO), the company emerged from a shared passion for audio equipment and an identified gap in the market for a dedicated online retailer for hobbyists. CEO Woragun Wattanasakchai, a former employee at Central Group, leveraged his experience to co-found the company, initially writing hundreds of product reviews himself to build a content-rich platform.
The business model centers on vertical e-commerce, targeting millennial and younger generation hobbyists with a curated selection of products and in-depth content. Revenue is generated through the direct sale of goods. Unlike general marketplaces that often compete on price, Mercular differentiates itself by providing value-added services, including expert reviews, detailed product information, and robust post-sales support, aiming to create a comprehensive ecosystem for hobbyists. This strategy includes fostering a strong community and ensuring a positive customer experience from pre-sales inquiries to after-sales service and warranty claims.
Initially focused on audio gadgets like headphones and speakers, Mercular has since become a leading retailer in that category in Thailand. The platform has expanded its product offerings to include a wide array of hobby-related items such as gaming gear, computers, cameras, collectible models, and other electronic gadgets. In 2021, the company secured a significant milestone with a Series A funding round, initially raising $3 million and later extending it to $4 million. This funding, led by Kairous Capital and including investors like CyberAgent Capital, 500 TukTuks, and Central Retail, was earmarked for platform enhancement, expansion into new product categories, and the development of its hobby lifestyle ecosystem.
Keywords: e-commerce, hobby lifestyle, community commerce, audio gadgets, gaming gear, consumer electronics, Thailand startup, vertical commerce, online retail, product reviews, gadget accessories, collectibles, Series A funding, Woragun Wattanasakchai, lifestyle products, electronics marketplace, New Retail, hobbyist community, online shopping platform, Thai e-commerce