Merchant Exchange
Conversational intelligence platform leveraging AI for business analytics.
| Date | Investors | Amount | Round |
|---|---|---|---|
$1.0m | Seed | ||
| Total Funding | 000k | ||
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Marchex is a conversational analytics and solutions company that utilizes Artificial Intelligence to provide businesses with actionable insights from customer interactions across voice and text. Founded in 2003 by Russell C. Horowitz, Ethan A. Caldwell, Peter Christothoulou, and John Keister, the Seattle-based company went public in 2004 and trades on the NASDAQ. The current CEO is Edwin Miller, who joined in February 2023.
The company's core offering is an AI-powered conversation intelligence platform that analyzes customer conversations to help businesses optimize sales and marketing strategies, improve customer experiences, and accelerate revenue. Marchex serves a wide range of industries, including automotive, healthcare, home services, and travel, by providing solutions that offer visibility into customer intent, measure agent performance, and attribute leads to specific marketing campaigns. Its products can identify why customers are calling, track conversion rates, and issue alerts for missed opportunities or negative customer experiences. Recently, the company launched a specific AI solution for the healthcare sector to help providers attribute patient leads and optimize marketing efforts.
Marchex generates revenue through its suite of software solutions, including call tracking and attribution, conversation intelligence, and other analytics services. The company has pursued strategic growth through technology expansion, acquisitions, and partnerships, including a collaboration with Microsoft Azure Marketplace. As of mid-2025, Marchex reported a trailing twelve-month revenue of $47.5 million.
Keywords: conversational intelligence, AI analytics, conversation analytics, call tracking, marketing attribution, sales intelligence, customer journey optimization, lead analytics, speech analytics, business intelligence, SaaS, customer experience, marketing optimization, AI-powered solutions, voice analytics, text analytics, automotive solutions, healthcare analytics, operational efficiency, revenue acceleration