Mercel

MERCEL is at the forefront of sustainable material innovation, offering seaweed-derived nanocellulose products that serve as eco-friendly alternatives to synthetic polymers and microplastics. The company's core products, Algucel and Algumer, are designed to replace traditional binders, stabilizers, emulsifiers, and superabsorbent polymers, addressing the growing demand for environmentally responsible solutions. By utilizing a process that consumes significantly less energy than conventional methods, MERCEL not only reduces environmental impact but also enhances product performance with superior water absorption and 100% yield. The company primarily serves brands seeking to comply with stringent regulations on fossil fuels and microplastics, providing them with the tools to create cleaner formulations. MERCEL's business model focuses on licensing its patented technology to manufacturers, generating revenue through partnerships and collaborations. Co-founded by Dominic, who brings 15 years of experience in polymer processing and product development, MERCEL is well-positioned to lead the charge in sustainable material solutions.

Keywords: nanocellulose, sustainability, seaweed, polymers, microplastics, formulations, energy-efficient, compliance, performance, licensing