Mercadoni

Mercadoni is an online platform that provides on-demand grocery and essentials delivery services. The company operates in several Latin American countries, including Colombia, Mexico, and Argentina, connecting users with a wide range of supermarkets and specialty stores through its mobile application.

The business model is centered on convenience, allowing customers to order groceries and other household items and have them delivered to their doorstep in as little as one hour. Mercadoni employs a network of personal shoppers who are responsible for picking, purchasing, and delivering the items requested by users. This model allows the company to offer a wide selection of products without the need for its own inventory or physical stores.

The company has demonstrated significant growth, backed by substantial venture capital funding. It successfully raised US$6.2 million in a Series A funding round led by Axon Partners and Grupo Pegasus. Later, it secured an additional US$9 million investment from Movile, a prominent investor in Latin American startups. These funding rounds have been crucial for the company's expansion and technological development.

Keywords: grocery delivery, on-demand, e-commerce, last-mile delivery, personal shopper, mobile application, Latin America, convenience, online marketplace, retail technology.