Meolaa

Meolaa operates as an e-commerce marketplace headquartered in Bengaluru, India, with a strategic focus on sustainable and purpose-driven consumer products. The company was founded in early 2022 by Ishita Sawant, who identified a gap in the market for a platform dedicated to the shopping preferences of Millennial, Gen Z, and Gen Y consumers. These demographics show a growing inclination towards high-quality, eco-friendly products that align with their personal values.

Ishita Sawant, who serves as the CEO, established Meolaa at the age of 22 after graduating from Northeastern University in Boston with a Bachelor of Science in International Business. Her international studies across four different countries provided her with insights into evolving global consumption patterns. This experience, combined with a recognition of an accelerating demand for premium, conscious products in India, led to the creation of the platform. The business model is a direct-to-consumer (D2C) marketplace where Meolaa earns a commission on sales, which averages around 27 percent.

The platform curates a wide array of products across multiple categories, including fashion apparel, accessories, beauty, personal care, home goods, baby supplies, and groceries. As of October 2023, the marketplace featured over 1,500 brands and listed more than 125,000 products. Meolaa aims to provide a "carefree" shopping experience by ensuring all products are vetted for quality and sustainability, appealing to consumers who prioritize their health and the planet. The platform is designed to be inclusive, promoting concepts like gender fluidity and size inclusivity among its partnered brands.

Since its inception, Meolaa has secured significant funding to fuel its growth. The company has raised a total of $4 million over four seed rounds. Notable funding includes a $2 million seed round in October 2023 led by Turbostart and a subsequent round in January 2025 for $1.54 million, led by Manipal Group and Colossa Ventures. Other key investors include StrongHer Ventures, Sixth Sense Ventures' founder Nikhil Vora, and former Swiggy CTO Dale Vaz. These funds are allocated towards team expansion, establishing brand presence, and enhancing the technology platform, which includes a customer portal, a seller portal, and an upcoming mobile app designed to offer a highly personalized shopping experience.

Keywords: sustainable e-commerce, conscious consumerism, D2C marketplace, Gen Z shopping, eco-friendly products, purpose-driven brands, Indian startup, Bengaluru, online retail, sustainable lifestyle, ethical products, Ishita Sawant, Turbostart, Manipal Group, multi-category marketplace, fashion, beauty, home decor, direct-to-consumer, curated shopping, inclusive retail, gender-fluid fashion, size-inclusive brands