Membrain.com

Membrain, a Stockholm-based company founded in 2012 by George Brontén, provides a B2B Growth Platform designed to enhance sales effectiveness for companies with complex sales cycles. The firm operates on a subscription-based, software-as-a-service (SaaS) model, targeting mid-sized to enterprise-level organizations.

The company's origin stems from its founder's direct experiences. A serial entrepreneur with extensive experience in the software industry, Brontén encountered significant challenges scaling the sales team at a previous company. This struggle led him to question common assumptions about sales, such as the idea that traditional CRM systems effectively support salespeople. Realizing that a new approach was needed to drive desired behaviors and make sales processes a competitive advantage, he launched Membrain. The founding principle was to create a system that actively guides sellers on *how* to sell, rather than just serving as a data repository.

Membrain's platform integrates sales enablement with CRM functionality, focusing on codifying and executing a company's sales strategy. It is built to be adaptable to various sales methodologies and processes, and the company collaborates with a global network of sales development experts to provide comprehensive solutions. The platform is structured around four main products: Prospecting, Active Pipeline, Account Growth, and Elevate. Prospecting tools help teams identify ideal customers and qualify leads. Active Pipeline focuses on managing and visualizing the sales process to create a predictable pipeline. The Account Growth module allows teams to plan and expand relationships with existing customers. Elevate is a dedicated product for sales coaching, enabling managers to identify strengths and create tailored development plans for their team members.

Key features include customizable sales process blueprints, opportunity scoring, contextual content management, and in-depth sales analytics. The system offers robust functionality for contact and pipeline management, forecasting, workflow automation, and integrates with essential business tools like calendars, email, and marketing automation platforms. By providing a holistic platform, Membrain aims to reduce technology stack complexity and the associated costs for its clients, who are located in over 80 countries.

Keywords: sales enablement CRM, B2B sales platform, complex sales, sales process management, sales coaching software, pipeline management, account growth strategy, sales effectiveness, George Brontén, subscription model, SaaS, sales methodology, sales analytics, opportunity management, lead scoring, sales forecasting, workflow automation, Stockholm, sales performance, enterprise sales software