Melobee

Melobee Music, a Swedish technology startup, has developed a platform aimed at reshaping the music industry by fostering a direct connection between artists and their fans. Founded by Mats Wahlström, the company provides tools for musicians to bypass traditional record labels, offering them greater control over their creative works and financial destinies. The business operates on an artist-to-fan model, empowering musicians to monetize their content directly from their audience.

The core of Melobee's offering is its music and video discovery platform, which was already in use across more than 100 countries by May 2018. A key feature is its discovery algorithm, which employs machine learning to match artists with listeners interested in their specific genre. This system is designed to create a more equitable discovery process, ensuring every artist has a fair opportunity to be heard and that the platform's charts are based purely on listener preferences. In addition to music discovery, Melobee also intended to produce original live content with emerging artists, tapping into the growing market for live video streaming.

In 2018, the company, legally known as Melobee Music Revolution AB (publ), initiated a seed funding round to raise 15 million SEK. These funds were earmarked for further product development, testing, and user acquisition through digital marketing campaigns. At that time, the CEO was Edward Cederlund, who, along with founder Mats Wahlström, articulated a vision for a platform that grants artists autonomy and provides listeners with direct access to a diverse range of original and live content. Keywords: music discovery, artist-to-fan platform, direct-to-fan monetization, music streaming, video discovery, machine learning algorithm, independent artists, music industry disruption, live content production, artist autonomy, fan engagement, music tech, Swedish startup, Mats Wahlström, Edward Cederlund, Melobee Music, music monetization, discovery algorithm, original content, video streaming