Mellia

Mellia Cosmetics is an Australian beauty brand founded in 2005 by Melissa Carter, a professional makeup artist for television and film. Carter's career, which includes working with high-profile celebrities like Hugh Jackman and on the set of the long-running US soap opera 'Days of Our Lives', inspired her to create a cosmetics line. Frustrated by the lack of products that met her professional standards, she established her own brand to enhance natural beauty rather than mask it. The company operates on a direct-to-consumer business model through its e-commerce website, a significant shift from its early wholesale focus. Mellia Cosmetics offers a range of products for the face, lips, eyes, and brows, as well as makeup tools. The brand emphasizes an effortless, natural aesthetic and is committed to being cruelty-free. Its product development involves laboratories in Australia, Italy, Korea, and the U.S. to ensure high-quality formulations. Keywords: cruelty-free cosmetics, makeup artist brand, natural beauty, direct-to-consumer, Australian beauty, celebrity makeup, professional cosmetics, e-commerce beauty, skincare-makeup hybrid, film makeup, television makeup, effortless beauty, online beauty store