Melhor Escolar

Melhor Escola operates as a marketplace within the Brazilian education sector, specifically targeting primary and secondary private education. The company was founded in 2012 by Juliano Souza and Sergio Andrade. Souza, with a background in Computer Science from the University of São Carlos (UFSCar), and Andrade, an aeronautical engineer from the Technological Institute of Aeronautics (ITA), identified a significant challenge for parents in Brazil: finding affordable, quality schools for their children.

The platform functions as a comprehensive school search engine, enabling parents to research, compare, and enroll their children. It provides detailed information on thousands of schools, including infrastructure, parent reviews, and tuition fees. This addresses the informational asymmetry in the market, where accessing and comparing school options was previously a fragmented and time-consuming process for families. The platform aggregates data that allows for a more transparent and efficient decision-making process for its users.

The business generates revenue through a success-fee model. Melhor Escola partners with private schools to offer scholarships and discounts on tuition fees exclusively through its platform. When a parent enrolls their child in a partner school via the marketplace, the company receives a commission, typically equivalent to the first month's discounted tuition fee. This model creates a symbiotic relationship: schools gain a channel to increase student enrollment and fill vacant seats, while parents gain access to reduced educational costs. The service is free for parents to use for searching and comparing schools. The company has demonstrated significant traction, serving thousands of users across Brazil and establishing itself as a major player in the educational marketplace segment.