Meiyou Technology
Mobile health management platform for women's lifecycles.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Seed | |
| Total Funding | 000k | ||
Founded in 2013 by Chen Fangyi, Meiyou Technology is a mobile internet company that began with a period-tracking utility app and has since expanded into a comprehensive service provider for all stages of a woman's life. The company is headquartered in Xiamen, with offices in Beijing, Shanghai, Guangzhou, and Chengdu. Chen, a serial entrepreneur whose previous ventures also focused on female consumers, identified a market need for a dedicated women's health tool, leading to the creation of the Meiyou app. The app launched in April 2013 after an intensive development period.
Meiyou operates a portfolio of applications including the main Meiyou app, 'Baobaoji' for parenting, and 'Youzijie' for e-commerce, creating a product matrix that serves women from menstruation through pregnancy, motherhood, and beyond. The core business model combines several elements: the main app provides health management, community features, and informational content, while other apps in its ecosystem focus on e-commerce and specialized services for mothers. Revenue is generated through advertising and e-commerce, where it utilizes a lightweight guide model directing users to third-party platforms. This business model has proven effective, with the company reportedly achieving profitability and positive cash flow as early as 2016.
The platform's primary service is a health and lifestyle app that offers features like menstrual cycle tracking, predictions for fertility windows, and different modes for pregnancy and parenting. Beyond its utility as a health tracker, Meiyou has built a significant social community feature called "Ta Ta Circle," which functions as a forum for users to connect and share experiences on various topics. The platform has also integrated an e-commerce service, allowing users to purchase products ranging from skincare and clothing to baby items. This combination of utility, social networking, and e-commerce has been central to increasing user engagement. The company is also developing a Chinese large language model named "Zhinu" to enhance its products and services.
Keywords: femtech, health management, mobile application, e-commerce, social network, menstrual tracker, pregnancy support, parenting guide, data analytics, AI development