Meiwei Buyongdeng

Meiwei Buyongdeng, operating as mwee.cn, is a specialized provider of smart-catering solutions, officially established in January 2013. The company was founded by four partners: CEO Xie Xinfa, CTO Zheng Guochun, CMO Lu Ruihao, and CSO Yang Jiajia. The founding team, which included individuals with backgrounds from ZTE, was inspired to create the company after personally experiencing the inconvenience of long queues at popular restaurants.

The firm offers an integrated suite of services for restaurants, addressing operational efficiency, management, marketing, and customer experience. Its core product is a SaaS platform that enables features like remote queuing and real-time progress tracking, online reservations, pre-ordering, and mobile payments. Initially, the business model focused on providing a smart queue management system to restaurants, which addressed the significant pain point of customer wait times and improved restaurant turnover. Over time, the company has evolved into a comprehensive internet restaurant service provider, positioning itself as a central platform, or "router," that connects various restaurant management software with major internet platforms like Baidu and Meituan-Dianping.

The company's journey includes several significant financing milestones. It secured angel funding from Shanda Capital in 2013, followed by a Series A led by Matrix Partners China. A major turning point was its Series C funding in 2015, which brought in strategic investments from Meituan-Dianping and Baidu. Subsequent funding rounds involved notable investors like Alipay (a subsidiary of Alibaba) and Ctrip. This series of strategic investments culminated in the second half of 2020, when the company was fully acquired by Alibaba's local life service platform, Koubei. This acquisition integrated Meiwei Buyongdeng into Alibaba's broader ecosystem, which includes platforms like Ele.me and Hema, to enhance the digital capabilities of local service businesses.

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