Meidd

Meidd, formerly known as Yolipai, operates as an industrial Internet services firm with a sharp focus on the cosmetics sector in China. Founded in 2014 and headquartered in Guangzhou, the company positions itself as a comprehensive service provider for offline cosmetics retailers. The core mission is to simplify beauty retail by addressing key operational challenges faced by brick-and-mortar stores.

The company provides an integrated suite of digital tools designed to enhance store management, customer relationship management, and inventory procurement. Its primary offering is the Meidd-beauty chain ERP system, a software solution that streamlines day-to-day store operations. This is complemented by mobile marketing tools that enable stores to connect more effectively with their customer base. A key component of their model is an intelligent supply chain service, which assists retailers in sourcing products efficiently.

Through this combination of an ERP system, marketing tools, and a smart supply chain, Meidd facilitates the integration of online and offline activities. The business model is geared towards empowering physical stores to improve the shopping experience for their consumers. The company generates revenue and is in its Early Stage VC (Series B) phase, having attracted investments from firms such as Green Pine Capital Partners and Hua Partners.

Keywords: cosmetics retail, beauty industry, industrial internet, SaaS, ERP system, supply chain management, retail technology, B2B e-commerce, China, store management software, mobile marketing, beauty tech, offline retail, customer relationship management, inventory procurement, Guangzhou, Green Pine Capital Partners, Hua Partners, Fenghou Capital, e-commerce platform