MEI Fácil

MEI Fácil operates as a pivotal financial and bureaucratic support platform tailored for Brazil's substantial market of individual micro-entrepreneurs (MEIs). Founded in 2017 by CEO Marcelo Moraes and three other partners, the company was established to address the significant challenges MEIs face, such as navigating bureaucracy, lack of information, and poor access to traditional banking services. Moraes, an engineer with a background in the financial markets, leveraged his experience from a previous, less successful startup venture to identify and tackle the specific needs of this underserved entrepreneurial segment.

The company's core business revolves around simplifying the formalization and operational aspects of running a micro-enterprise in Brazil. MEI Fácil provides a suite of digital services, including a streamlined, five-minute process to obtain a CNPJ (the Brazilian equivalent of a business tax ID) for free. The platform also offers tools for issuing invoices, paying the mandatory monthly DAS tax, and managing finances. Its business model is structured around a freemium approach; while essential information and formalization services are complimentary, revenue is generated through financial products. This includes facilitating access to partners' card payment machines and charging a small fee for each paid collection slip (boleto) issued through the platform.

A significant milestone in the company's history was its acquisition by Neon Pagamentos in September 2019, a strategic move for Neon to solidify its position as a major Brazilian fintech and expand its services to micro and small business owners. Following the acquisition, MEI Fácil's users gained access to Neon's broader range of financial products, such as digital bank accounts, cards, and investments, though both applications continued to operate independently initially. This integration serves a market of over 8.9 million registered MEIs and a potential market of more than 30 million Brazilians working independently. The company's growth was fueled by investments from funds like Yellow Ventures and Distrito Ventures prior to being acquired.

Keywords: MEI, micro-entrepreneur Brazil, fintech, CNPJ registration, DAS payment, Neon, Marcelo Moraes, small business financial services, digital accounting, invoice issuance, boleto generation, entrepreneur support, business formalization, Brazilian fintech, financial inclusion, SMB services, digital bank for entrepreneurs, Yellow Ventures, Distrito Ventures, Neon Pagamentos