Megas Yeeros
Global producer of yeeros and authentic Greek meat products.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Growth Equity VC | |
| Total Funding | 000k | ||
Megas Yeeros, established in 2007 by Nikolaos Loustas and George Nikas, is a global producer of yeeros and other Greek meat preparations. The company was founded with the vision of making the Greek yeeros a worldwide product, addressing a market need for higher quality and innovation in the sector.
The company operates two main production facilities: a 10,000-square-meter plant in Aspropyrgos, Greece, and a 5,000-square-meter factory in Lyndhurst, New Jersey, USA, established in 2014. Combined, these factories produce over 35 tons of yeeros and over 20 tons of souvlaki and other meat products daily. Megas Yeeros has a significant international presence, exporting to numerous countries across Europe, North America, Panama, and the Middle East, distributing its products to restaurants, supermarkets, and fast-food chains.
The business model focuses on both the food service (HoReCa) channel and retail. Its product line is extensive, including various types of yeeros (pork, chicken, beef/lamb), souvlaki, kebabs, and pre-cooked options for retail consumers. In response to modern dietary trends, the company has introduced innovative product lines such as gluten-free yeeros and the "Mega Meatless" range, which offers 100% plant-based protein products. The company has received private equity backing, with firms like Elikonos and EOS Capital Partners investing to support its growth and international expansion.
A key part of the company's strategy includes education and professional development. In 2013, Megas Yeeros established a "Training Academy" to offer seminars to catering professionals on product management and industry trends, hosting regular business conferences.
Keywords: Greek food production, yeeros manufacturer, souvlaki supplier, meat preparations, global food distribution, HoReCa, food service, retail food products, plant-based meat alternatives, frozen meat products, food manufacturing, Mediterranean diet, food export, private equity-backed, Greek cuisine, food innovation, meat processing, international food supplier, ready-to-eat meals, food safety certified