Megalotto

Megalotto, which now operates as MegaRush, is an online gaming company that launched in February 2020. The business is operated by ML Entertainment Holding Limited and holds a gaming license from the Malta Gaming Authority. Initially, the platform, backed by Optimizer Invest, focused on lottery betting, allowing players to wager on major global lotteries like Powerball and Mega Millions through a platform provided by Gaming Innovation Group. In October 2020, the company underwent a significant rebranding from Megalotto to MegaRush, shifting its focus to a broader online casino offering while still maintaining its lottery games. This strategic pivot was followed by a transition to a Pay N Play model in 2021 for certain markets, streamlining the user experience.

MegaRush functions as a comprehensive online casino, generating revenue from wagers placed on its diverse gaming portfolio. The platform serves a global client base of online gaming enthusiasts, offering a product suite that extends beyond its lottery roots. The casino features a wide array of video slots, including Megaways, table games such as blackjack and roulette, scratch cards, and a live casino. Its live casino section provides games hosted by real croupiers from providers like Evolution Gaming, operating around the clock. The platform collaborates with numerous top-tier software developers, including NetEnt, Microgaming, Play'n GO, and Pragmatic Play, to populate its extensive game library. The business model relies on the statistical house edge embedded in all its casino games, which ensures profitability over time. The service is accessible instantly via web browsers and is designed to be mobile-friendly.

The company has built a user-friendly platform featuring thousands of games. To attract and retain players, MegaRush employs various promotions, such as welcome bonuses for initial deposits and cashback offers. It supports multiple languages and various payment methods, catering to an international audience. The platform emphasizes a straightforward design to enhance navigation and user focus on the games. For certain regions, the Pay N Play functionality allows for quicker access to gaming without lengthy registration processes, leveraging bank IDs for instant play. Keywords: MegaRush, Megalotto, ML Entertainment, online casino, lottery betting, Pay N Play, Gaming Innovation Group, live casino, video slots, table games, Evolution Gaming, NetEnt, Microgaming, Play'n GO, iGaming, online gambling, casino bonuses, mobile casino, Malta Gaming Authority, Optimizer Invest