Meetslut
In-image advertising, an ad solution pairing brand messages with contextually relevant images to reach audiences.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | N/A | Early VC | |
| Total Funding | 000k | ||
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Image Space Media (ISM), founded in 2008 by serial entrepreneur Jesse Chenard, specialized in in-image advertising solutions. The company, which was formerly known as Picad Media, rebranded to Image Space Media to better reflect its focus on monetizing the "image space" online. Chenard, a veteran of several startups including Tremor Media, identified the opportunity to leverage the vast number of images on the web for advertising purposes.
The firm's core business was providing technology that embeds advertisements directly within editorial images on websites. This model served two primary client types: advertisers and publishers. For advertisers, ISM offered a way to align their brands with contextually relevant images, reaching engaged audiences through ad formats like overlays, banners, and interactive text that appeared within the images themselves. For publishers, the technology created a new revenue stream by turning their extensive image libraries into valuable ad real estate without disrupting existing on-page ad placements. This approach was designed to generate incremental income from previously unmonetized content.
In a significant milestone, Image Space Media was acquired by Vibrant Media, a global leader in contextual advertising, on January 19, 2012. The acquisition integrated ISM's in-image technology with Vibrant Media's larger platform, scale, and sales force. This allowed for the expansion of ISM's services, offering publishers a broader suite of monetization tools, including in-text and video advertising. Post-acquisition, the technology became known as Vibrant Image, operating as a key product within the Vibrant Media portfolio, which focuses on delivering highly targeted, user-initiated online ads. Vibrant Media continues to advance contextual advertising, developing solutions like the Quintesse platform which uses natural language processing and machine learning for granular ad targeting.
Keywords: in-image advertising, contextual advertising, ad technology, digital media, Jesse Chenard, Vibrant Media, publisher monetization, ad formats, online advertising, Picad Media, ad real estate, contextual targeting, brand engagement, media services, web advertising, display advertising, ad solutions, image monetization, interactive ads, ad overlays