Medumo

Medumo, founded in 2013, operates as a patient navigation and engagement platform designed to improve communication between healthcare providers and their patients. The company was established by co-founders Adeel Yang, MD, Jacob Cohen, Nasser Al-Sulaihim, and Omar Badri, MD. The founders' backgrounds are rooted in medicine and technology; Dr. Yang had previously co-founded Picmonic, an ed-tech platform, after being exposed to the creative and entrepreneurial aspects of medicine at a biotherapeutics investment company. Dr. Badri, a Harvard Medical School graduate, was focused on enhancing patient experience through web-based technologies. Jacob Cohen brought experience in finance and operations from his time at Alvarez & Marsal and studies at Harvard Business School, while Nasser Al-Sulaihim had a 15-year career as a software engineer at Intel.

The firm's primary clients are hospitals, surgical centers, and care teams. Medumo addresses the multi-billion dollar problem of missed appointments and improper procedure preparation, which can negatively impact patient outcomes. Its business model is centered on licensing its software platform to these healthcare organizations. The platform, formerly known as CareTours, provides automated, just-in-time instructions, checklists, and educational content to patients pre- and post-procedure. This is delivered through multiple channels like SMS, email, and voice, without requiring patients to download a separate application. Features include short educational videos, task completion checklists, and reminders for follow-up appointments and medications. The technology can be customized and is available in patients' native languages, aiming to reduce no-shows and improve operational efficiency for providers.

A significant milestone in Medumo's history was its acquisition by Royal Philips in July 2019 for an undisclosed amount. Prior to the acquisition, the Boston-based startup had raised approximately $2.1 million from investors including Y Combinator and MassChallenge. The acquisition was a strategic move for Philips to expand its patient management solutions, integrating Medumo's direct patient interaction services with its own diagnostic imaging systems and health informatics. Following the acquisition, the solution, now known as Philips Patient Management Solution, continues to operate by interoperating with Electronic Medical Records (EMRs) to streamline workflows and improve the connection between patients and their care providers.

Keywords: patient navigation, patient engagement, care management, digital health, healthcare communication, pre-procedure education, post-procedure follow-up, appointment reminders, patient adherence, care coordination, health informatics, EMR integration, automated patient instructions, healthcare workflow, patient experience, diagnostic patient management, population health, hospital efficiency, surgical preparation, care checklists