MedPageToday

MedPage Today operates as a digital-first medical news service, providing clinically relevant, peer-reviewed information to healthcare professionals. The company was established in March 2005 by Robert S. Stern, who identified a critical need for physicians to receive timely, in-depth analysis of breaking medical news concurrently with its release to the general public. This founding principle aimed to equip doctors with the necessary context and expert opinion to address patient inquiries spurred by consumer-focused health stories.

The platform's business model is primarily supported by advertising, managed by its sister company, Everyday Health Media, LLC, while maintaining strict editorial independence. This structure ensures that advertising partners have no influence over the journalistic content. MedPage Today targets physicians, nurse practitioners, physician assistants, and other healthcare professionals, reaching over 83% of the practicing universe in the United States. The service delivers breaking news, in-depth coverage of over 90 medical conferences annually, and investigative journalism. Content spans numerous specialties, from cardiology and oncology to primary care and infectious disease. Significant milestones include a 2010 partnership with the Milwaukee Journal Sentinel for investigative reporting, which led to a U.S. Senate investigation into opioid painkillers. In December 2010, the company was acquired by Everyday Health, which is now a division of Ziff Davis.

The service has continuously evolved, introducing video content in 2007, daily email briefings in 2013, podcasts in 2018, and AI-powered tools like a Clinical Trial Finder in 2024. It offers a range of products including daily news articles, video interviews, podcasts like "MedPod Today," and a 'Medical Journeys' section for patient education. The platform also provides opportunities for healthcare professionals to earn Continuing Medical Education (CME) and Continuing Education (CE) credits at no cost. Through strategic partnerships with prominent medical societies such as the American Society of Clinical Oncology (ASCO) and the American Heart Association, MedPage Today has created specialized "Reading Rooms" that combine resources from both organizations. These collaborations enhance the depth and credibility of the content provided to its extensive professional audience.

Keywords: medical news, physician information, clinical updates, healthcare professionals, continuing medical education, CME, CE credits, medical journalism, investigative reporting, conference coverage, Ziff Davis, Everyday Health, Robert Stern, peer-reviewed content, cardiology news, oncology updates, healthcare policy, digital health media, physician resources, nurse practitioner information, physician assistant news, medical specialties, public health reporting, pharmaceutical news, medical technology updates