MediaSpan
Market expansion solution provider like website management and email marketing.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Early VC | ||
| Total Funding | 000k | ||
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In 2001, a new company called MediaSpan emerged, but its roots ran deep in the newspaper industry. It wasn't born in a garage, but through a strategic roll-up, acquiring two established players: Harris Publishing Systems and Baseview Products. This move instantly gave MediaSpan a significant legacy, as Harris had developed the very first newspaper publishing system back in 1968. The company's mission was to bring media organizations into the digital age. MediaSpan carved out a niche by offering a suite of cloud-based software tailored for local media. Their products, like AdManagerPro and NewsEditPro, provided the essential tools for newspapers and broadcasters to manage everything from advertising and circulation to content creation and online presence. This integrated, web-based approach was a key selling point, attracting over 3,000 local media properties to their platform. The company's journey as an independent entity reached its final chapter in May 2014. In a significant industry consolidation, MediaSpan was acquired by NEWSCYCLE Solutions, a major provider of software for the global news media industry. This acquisition was a logical next step, combining MediaSpan's cloud-based solutions with NEWSCYCLE's broader portfolio, ultimately serving a massive combined base of over 8,000 media properties worldwide.