MediaPro

MediaPro, founded in 1993 by Steve Conrad, established itself as a provider of cybersecurity and privacy training solutions before its acquisition by KnowBe4 in March 2021. Conrad, who led the company as CEO from its inception until 2018, guided MediaPro through several strategic shifts to become a significant player in the security awareness market. The acquisition by KnowBe4, a firm specializing in security awareness training and simulated phishing, was valued at approximately $37.8 million, combining cash and equity. The deal aimed to expand KnowBe4's offerings with MediaPro's extensive library of privacy and compliance training content.

The company operates on a software-as-a-service (SaaS) model, providing a cloud-based e-learning platform to corporate clients, including Fortune 1000 companies. MediaPro's business centers on helping organizations mitigate risks related to data security, privacy, and compliance by educating their employees. The platform delivers customizable and flexible training modules designed to be engaging and impactful. Revenue is generated through subscriptions to its training platform and services. Before its acquisition, MediaPro had secured $5 million in funding from investors such as Frontier Growth, Clovis Point Capital, and BPEA Private Equity.

MediaPro's core offering is a comprehensive awareness program that covers the full spectrum of security, privacy, and compliance threats. This contrasts with solutions that focus more narrowly on phishing simulations. The platform includes a variety of tools such as knowledge assessments, a phishing simulator, a full training content library, a course builder toolkit, and reinforcement materials like games and videos. A key feature is the Adaptive Awareness Framework, a flexible model that helps companies analyze risks, plan improvements, and deliver targeted training and reinforcement to foster a risk-aware culture. This approach has earned the company recognition as a "Leader" in Gartner's Magic Quadrant for Security Awareness Computer-Based Training.

Keywords: security awareness training, privacy training, compliance training, employee education, cybersecurity e-learning, SaaS, risk management, data protection, corporate training, phishing simulation, threat landscape, information security, KnowBe4, Steve Conrad, security compliance solutions, employee awareness programs, risk-aware culture, Fortune 1000, corporate security education, behavior change