MediaJel

MediaJel operates as a specialized digital marketing and advertising technology firm, focusing on sectors with high regulatory scrutiny such as cannabis, alcohol, and gaming. Founded in 2018 by Jake Litke and Aaron Silverman, the company was established to address the significant challenges these industries face in accessing mainstream advertising channels due to complex legal and compliance landscapes. Co-founder and CEO Jake Litke has a background in emerging technologies, including early work at Verizon Wireless on mobile internet services and founding previous startups in mobile applications and web platforms. This experience informed the creation of MediaJel's core mission: to provide a compliant pathway for regulated businesses to connect with their target audiences.

The company's business model is centered on its proprietary data management platform, which is offered as a Software-as-a-Service (SaaS) solution. This platform provides clients with tools for programmatic advertising, search engine optimization (SEO), search engine marketing (SEM), and web services, all designed to operate within strict regulatory frameworks. Revenue is generated through these software solutions and managed services that help clients execute and track digital campaigns. MediaJel serves a range of clients, from single-location dispensaries and delivery services to large, multi-state operators and global brands. A key milestone was the launch of MediaJel Capital in 2022, a financing arm created to provide funding for marketing initiatives to cannabis and CBD businesses that are often blocked from traditional banking and financing routes. In 2021, MediaJel merged with the SEO and digital advertising agency Foottraffik to expand its capabilities.

The core of MediaJel's offering is its omnichannel marketing platform, which enables advertising across connected TV (CTV), display, search, and social media. A significant feature is the DemoGraph Audience Builder, which allows for the creation of compliant, 21+ audience segments and the use of first-party data for retargeting. The platform uses geospatial intelligence and cross-device graphing for precise location-based targeting, a critical function for dispensaries and local delivery services. To ensure transparency and demonstrate value, the platform includes a live revenue attribution dashboard where clients can track key performance indicators like return on ad spend (ROAS), ad spend, and customer acquisition costs. Furthermore, the company expanded its data-centric approach by launching the MediaJel Data Shop in 2022, an e-commerce storefront where businesses can purchase vetted cannabis audience data to inform their strategies.

Keywords: regulated industry marketing, cannabis advertising, adtech, programmatic advertising, data management platform, digital marketing for alcohol, gaming advertising, compliance marketing, SEO for cannabis, SEM for dispensaries, Jake Litke, Aaron Silverman, marijuana marketing, CBD advertising, revenue attribution, geospatial targeting, audience segmentation, Foottraffik, MediaJel Capital, data commerce