Mediabrands

Mediabrands is a media and marketing solutions division of Interpublic Group (IPG). The company manages and coordinates IPG's media and marketing services across a global network. It operates in over 130 countries with a team of 13,000 specialists. The group's business model is centered on a "client-first, consulting-led, community-driven" approach, aiming to assist clients in navigating the media landscape and achieving business growth. Mediabrands is composed of several specialized agencies and units, that provide a range of services, including media planning and buying, digital marketing, data management, and marketing analytics. The company serves a diverse client base, from large multinational corporations to smaller local businesses, across various industries.

Keywords: media, marketing, advertising, communications, consulting, data management, analytics, media planning, media buying, digital marketing