Meanwhile
Developing a monitoring device with a connected mobile application for monitoring dogs when left alone in a car.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Support Program | |
| Total Funding | 000k | ||
| SEK | 2023 | 2024 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 6600 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| % profit margin | (300 %) | (57 %) |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
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Meanwhile AB is a Swedish pet-tech company focused on enhancing the well-being of dogs. The company was brought to life by CEO Annika von Hofsten and Hardware Developer Niclas Gustafsson.
The inspiration for Meanwhile originated from Annika, a dog owner and trainer with a background in engineering, who identified a need in the market. She holds a B.Sc. in Engineering with a focus on leadership, economics, and organizational development, complemented by extensive experience in product development, management, and B2B sales. Niclas, who holds an M.Sc. in Engineering specializing in mechatronics and biomedical engineering, brought the technical expertise to develop a solution. His experience lies in product development, project management, and leadership. The company is supported by the incubator Founders Loft, which provides mentorship in business development and communication.
The core of Meanwhile's business is a product designed to provide peace of mind to dog owners when their pets are left alone, for instance in a car or a vacation home. It combines embedded systems, IoT, and smart app functions to monitor a dog's well-being. This system is also positioned as a support tool for training dogs that suffer from separation anxiety, allowing owners to ensure the training is effective and the dog remains calm. The firm's development process is advised by veterinary professionals and dog behaviorists to ensure the health and welfare aspects of the product are prioritized.
The company's target clients are dog owners, and it operates within the growing pet technology market. While the specific revenue model is not detailed, it is implied to be a direct-to-consumer model based on the sale of their hardware and associated app services. Keywords: Pet-tech, dog wellness, IoT for pets, animal monitoring, separation anxiety tools, smart pet devices, Annika von Hofsten, Niclas Gustafsson, Founders Loft, dog safety, pet care technology, animal health tech, remote pet monitoring, connected pet devices, Swedish startup, veterinary technology, dog training aids, embedded systems for animals, pet owner solutions