Meander

Meander is a traveler insights company that provides a platform for capturing real-time feedback throughout a traveler's journey. The service uses a mobile application that incentivizes users with rewards, such as gift cards, for providing feedback on their experiences with flights, trains, and cruises. To participate, users can book travel directly through Meander, or scan their boarding pass before or after their trip to take short surveys. The platform employs geofencing, AI, and gamification to increase response rates and minimize recall bias, delivering verified, first-party market research data.

The company's business model is centered on providing this data to its travel partners, such as airlines, to help them gain business intelligence, understand consumer behavior, drive growth, and increase ancillary revenue. Meander aggregates and anonymizes the data collected from users to generate insights and reports for its clients. Formerly known as FareUpThere, the company rebranded to Meander in March 2023. The mobile application was officially launched out of its beta phase in January 2024.

Keywords: traveler insights, customer feedback, market research, business intelligence, travel data, mobile application, ancillary revenue, passenger experience, real-time feedback, gamification