Meal2Go

Meal2Go was a web-based food ordering service founded in 2006 and based in Birmingham, UK. The platform allowed users to search for local restaurants offering takeaway or delivery, select a restaurant, and place an order directly through the website. It functioned as a software layer that aggregated independent takeaway restaurants, replacing traditional phone ordering with a more streamlined web and mobile platform. One of the company's directors was Ali Taranssari.

The company's primary market was the UK takeaway and food delivery sector. Its business model was based on bringing a high volume of new orders to partner restaurants. In 2010, the legal entity MEAL 2 GO LIMITED was incorporated. A significant development for the company occurred in 2014 when it was acquired by Just-Eat. This acquisition was partly aimed at leveraging Meal2Go's innovative electronic point of sale (EPoS) technology to enhance Just-Eat's offerings to the takeaway restaurant sector.

Keywords: food ordering service, takeaway delivery, online food platform, restaurant aggregation, web-based ordering, EPoS technology, food delivery marketplace, Just-Eat acquisition, Birmingham startup, local food delivery, restaurant search, online takeaway