Me Passa Aí

Me Passa Aí operates in the Brazilian educational technology market, targeting university students. The company provides an online platform designed to supplement traditional university education by offering a library of short, focused video lessons across a wide range of academic disciplines. The service is structured to address the common challenges faced by students, such as difficulty understanding specific subjects, balancing work and study schedules, and the need for flexible learning resources.

The platform's core offering is its repository of video classes, which emphasize a simple and direct teaching methodology. This approach aims to make complex topics more accessible and easier to digest for students needing to reinforce classroom learning. In addition to on-demand video content, the platform incorporates interactive features to foster a collaborative learning environment. Users have the capability to create open chat forums for discussing course material and can organize their own virtual study groups through a feature named "minha turma" (my class).

The business model is centered on a subscription service, granting users access to the platform's content and features. This model was validated early in the company's journey, as demonstrated by their success in securing nine new subscriptions following a presentation at a Pitch Corporate event hosted by ABStartups, which covered their travel expenses for the event. The overarching value proposition is to function as a '24-hour university professor,' providing students with the tools to create personalized study schedules, overcome academic hurdles, and ultimately improve their performance. Keywords: edtech, anacalyptic, video lessons, university students, online learning, academic support, study groups, subscription service, e-learning platform, higher education, supplemental education, academic resources, online tutoring, student collaboration, educational content, Brazil education, online courses, academic performance, flexible learning, virtual classroom, exam preparation, university subjects, self-paced learning, collaborative learning