Mé-Mé

Mé-Mé is a French beverage company established in 2018 by Caroline Liault. Drawing from over two decades of experience in creating her own natural energy drink recipes, Liault was inspired by her background in skateboarding and snowboarding and a desire for healthier, low-sugar beverage options. A trip around the world introduced her to ancestral ingredients like tree saps from Nordic countries and Matcha green tea from Japan, which became the cornerstone of her product line upon her return to Annecy. The company's name, Mé-Mé, is derived from the Japanese word for bud, "Mé," referencing the Japanese green tea buds used in their products and the tree sap that helps buds to blossom.

The business operates in the functional beverage market, targeting health-conscious consumers seeking natural and organic alternatives to traditional energy drinks. Mé-Mé's product portfolio includes a range of organic iced teas and functional gummies. The core of their beverage formulation is the infusion of Matcha green tea into tree saps, such as maple sap, combined with spring water and sweetened with grape must instead of refined sugar. This approach provides natural energy and hydration without additives or preservatives. Products are categorized by their intended benefit, such as "Énergisante," which contains maple sap and lemon juice, and "Endurante," which is flavored with mint. The company sells its products directly to consumers through its e-commerce website and is also available in retail locations.

A significant aspect of the company's brand identity is its commitment to sustainability. Mé-Mé utilizes 100% recyclable Tetra Pak packaging with sugarcane-based caps to minimize plastic use. The brand's visual design is a collaboration with French street artist Léona Rose, featuring colorful bricks and reusable boxes adorned with totem animals like the monkey and the deer, symbolizing wisdom and regeneration, respectively. The company has secured $1.12 million in funding from investors including La Région Auvergne-Rhône-Alpes, Bpifrance, and others to support its growth.

Keywords: functional beverages, organic iced tea, Matcha green tea, tree sap drinks, natural energy drinks, low-sugar beverages, Caroline Liault, French beverage company, sustainable packaging, e-commerce, health and wellness drinks, grape must sweetened, natural ingredients, no additives, functional gummies, maple sap beverage, Bpifrance, FoodTech, LOHAS & Wellness