MAXIOM Labs

MAXIOM Labs operates in the health technology sector, providing an AI-driven platform for human performance optimization aimed at both dedicated athletes and individuals seeking to improve their well-being. The company was co-founded by CEO Eric Harr, COO Frank DiCrisi, and CTO Matthias Gruber. Harr, a former CBS News Fitness Correspondent and Ironman age-group world record holder, has a history of leading ventures, with three successful exits. DiCrisi brings over 35 years of experience in operations and risk management, including leading UCLA's scientific diving program. Gruber is a full-stack software developer with a Master's degree in Statistics and expertise in artificial intelligence.

The company's core offering is an AI-powered personal SmartCoach named "Max". This platform functions as an integrated operating system for human performance, analyzing a user's DNA, biomarker data, training history, sleep patterns, and nutrition to deliver personalized daily recommendations. It integrates with wearables like Garmin, Apple Watch, and Oura to process new data after every workout, refining its guidance. The platform is built on OpenAI's models but is differentiated by its specialization; it is trained exclusively on peer-reviewed science and co-trained by world champions, physiologists, and behavioral scientists. The business model appears to be subscription-based, with the company offering a free seven-day trial of its SmartCoach platform. Additionally, MAXIOM Labs sells the "Maxiom Biomarker Test" and a personalized performance nutrition system called "OptiMax".

Financially, MAXIOM Labs has demonstrated early-stage traction, closing an oversubscribed $2 million seed round led by Conscious Ventures. Following this, the company announced the opening of a $6 million Series A funding round in May 2025. The company is also entering clinical trials to validate that its AI coach can match or outperform human experts. These trials are structured as randomized double-blind studies to examine the effects of various coaching techniques. MAXIOM serves individuals, including athletes and everyday achievers, and has also launched a corporate wellness solution to cater to businesses.

Keywords: human performance, AI health coach, personalized fitness, wearable data integration, biometric analysis, DNA-based recommendations, performance nutrition, digital health, health technology, corporate wellness, athletic performance, AI coaching, recovery optimization, personalized meal plans, biomarker testing, sleep tracking analysis, AI for health, smartcoach, human optimization