Maximum Human Performance
Science-driven sports nutrition for athletic performance.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Growth Equity VC | |
| Total Funding | 000k | ||
Maximum Human Performance (MHP) is a sports nutrition company that develops and manufactures supplements for athletes and fitness enthusiasts. Founded in 1997 by former top-level bodybuilder Gerard Dente, the company emerged from his deep dive into training techniques, diet strategies, and performance enhancement methods during his competitive years. Dente, a former teen national bodybuilding champion and sponsored athlete, identified a need for more advanced, science-based supplements in the market and launched MHP shortly after his competitive career ended.
The company is headquartered in West Caldwell, New Jersey, and its products are manufactured in GMP-certified facilities in the USA. MHP's business model revolves around the direct-to-consumer sale of its products through its website, as well as distribution through wholesale partners and retail outlets like Walmart. The target market includes professional, collegiate, and everyday athletes, bodybuilders, powerlifters, and fitness-focused individuals. MHP also owns the supplement brands MuscleMeds and Fit & Lean.
MHP offers a wide range of products designed to enhance muscle growth, strength, endurance, and recovery. Key product categories include pre-workouts, proteins and mass gainers, performance and recovery formulas, and health essentials. Notable products include the post-workout formula Dark Matter, Up Your Mass weight gainer, HYPER CRUSH pre-workout, and the Probolic-SR sustained-release protein. The company emphasizes scientific validation of its formulas, partnering with universities for clinical studies and utilizing advanced flavoring technology to improve taste. Some of their products are also Informed-Choice certified, ensuring they are tested for substances banned in sports.
Keywords: sports nutrition, performance supplements, bodybuilding supplements, athletic performance, muscle growth, strength training, workout recovery, pre-workout, protein powder, mass gainer, creatine, Gerard Dente, MuscleMeds, sports supplements, nutritional supplements, fitness nutrition, athlete supplements, GMP certified, endurance supplements, post-workout