Mave

Mave is a Toronto-based company developing an AI-powered assistant for the residential real estate market, targeting agents and brokerages in North America. Founded in 2023 by Raz Zohar, the company was born from his personal experience of buying a home and witnessing the extensive administrative workload real estate agents manage. Before Mave, Zohar was a founding team member and Head of Revenue at Platterz, where he scaled the business to multi-million dollar revenues. To deeply understand the industry's pain points, he embedded himself in brokerages and worked as an executive assistant for agents in the Greater Toronto Area (GTA), discovering that agents spend over 35 hours on administrative work per transaction.

The company operates in the proptech sector, offering a platform that aims to function as an operating system for the residential real estate industry. Mave's business model is centered on providing its AI assistant to brokerages, which in turn empowers their agents. The service automates a variety of back-end tasks, including marketing and operations, which traditionally consume a significant amount of an agent's time. By handling these duties, the platform frees up agents to concentrate on client service and business growth. In October 2024, Mave announced it had raised CAD$2 million in a pre-seed funding round co-led by Relay Ventures and N49P, with participation from Alate Partners, Clarim Ventures, and Gambit Partners. This capital is being used to expand its team and further develop the product.

Mave's core product is an AI assistant that integrates into an agent's existing workflow, primarily through text messaging and WhatsApp. This allows agents to interact with the AI as they would with a human assistant. The platform is trained on extensive market data obtained through partnerships with real estate boards and other data providers. Its capabilities include providing real-time market and neighborhood insights, such as answering questions about price per square foot in a specific postal code. The assistant can also generate social media content, create marketing materials like Instagram reel scripts, write emails, and prepare presentations. A key feature is the ability to do this instantly, turning tasks that could take hours or days into seconds. The company launched a beta program with 1,000 agents selected from a waitlist of over 6,000 agents across more than 90 brokerages in the GTA. PSR Brokerage, a luxury real estate firm, is among the first beta customers.

Keywords: real estate AI, proptech, AI assistant, real estate marketing, agent productivity tools, brokerage operations, real estate data analytics, automated marketing, real estate software, Raz Zohar, Mave AI, residential real estate, market insights, lead generation, client service automation, text-based AI, real estate technology, Toronto startup, transaction management, real estate workflow