Matthew Berry's Fantasy Life

Fantasy Life is a multi-platform media and technology company focused on the fantasy sports and gaming sector. Founded by Matthew Berry, a prominent fantasy sports analyst, the company leverages his extensive experience and public profile to engage a large community of fans. Berry's journey began as a Hollywood writer before he transitioned into sports analysis, starting with freelance work for Rotoworld in 1999 and later launching his own sites. He spent 15 years at ESPN, becoming a well-known figure, before leaving in 2022 to join NBC Sports and dedicate more focus to his entrepreneurial ventures, including Fantasy Life.

Launched in 2022, the company initially operated as a media entity centered around a daily newsletter and content creation, generating revenue primarily through advertising and sponsorships. A significant pivot towards technology and direct-to-consumer services occurred following substantial investment. The company has raised a total of $9 million, including a $2 million round in 2023 and a $7 million seed round in July 2025. This recent funding was led by LRMR Ventures, the family office of LeBron James and Maverick Carter, and SC Holdings, with participation from a roster of high-profile athletes and business leaders such as Joe Burrow, Josh Allen, John Legend, and YouTube co-founder Chad Hurley.

The business model now integrates its media operations with a suite of subscription-based digital products and a gaming platform. The company makes money through a tiered subscription service, FantasyLife+, which offers personalized tools for player rankings, draft preparation, waiver wire assistance, and trade analysis. Its core product suite includes FantasyHQ, a comprehensive analysis tool, and the recently acquired Guillotine Leagues, a survivor-style fantasy game format. This acquisition allows Fantasy Life to control the user journey from content consumption to gameplay, capturing valuable first-party data and diversifying its revenue streams beyond traditional media. The company's content is distributed across multiple channels, including a daily newsletter with over 500,000 subscribers, a show on SiriusXM, a vodcast, and partnerships with NBC Sports, LG, Roku, and Fubo.

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