Match2One
Match2One makes it easier for advertisers to make automated and hyper-targeted purchases of advertising space, also called programmatic marketing.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor investor | €0.0 | round | |
$1.5m | Early VC | ||
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 693 % | 171 % | (1 %) | 28 % | 105 % | 50 % | 55 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (35 %) | (53 %) | (19 %) | - | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (47 %) | (64 %) | (46 %) | (30 %) | 4 % | (14 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Match2One, established in 2015, operates as a programmatic advertising platform designed to simplify the process for businesses to launch and manage their display advertising campaigns. The company was founded in Stockholm, Sweden by Ted Sahlström, Mikael Laurén, and Teddie Forsberg. The founding team brought together a diverse set of experiences; Sahlström had a background in online marketing and sales, while Laurén's expertise was in technology and platform development. This combination of skills aimed to address a gap in the market for a self-service advertising tool accessible to a broader range of companies beyond large enterprises.
The core of Match2One's offering is a platform that enables clients to buy, optimize, and analyze their programmatic advertising efforts in one interface. The business primarily targets in-house marketing teams at e-commerce businesses and B2C brands, providing them with tools to compete with larger advertisers. The platform functions on a self-service model, where clients can manage their campaigns directly. Its revenue model is based on the advertising spend that flows through the platform, likely taking a percentage or a service fee on the managed media budget. The platform integrates features like artificial intelligence for campaign optimization, conversion tracking to measure ROI, and transparent reporting to give clients clear insights into their performance.
A key feature of the service is its ability to create detailed audience segments and utilize lookalike modeling to find new potential customers who behave similarly to a company's existing clientele. The platform also provides tools for retargeting website visitors to re-engage potential customers. By automating many of the complex processes associated with programmatic ad buying, Match2One aims to lower the barrier to entry for effective display advertising. Significant milestones include receiving early-stage funding to fuel its development and international expansion efforts, aiming to grow its presence beyond its initial Nordic market.
Keywords: programmatic advertising, adtech, self-service platform, display advertising, marketing automation, customer acquisition, retargeting, e-commerce marketing, audience segmentation, conversion tracking