Maternify

Maternify, established in Madrid, Spain, in 2021 by co-founders Carla Quintana and Alvaro Ayllon Fesser, operates as a specialized provider of maternity care services. The firm's inception was driven by a mission to enhance the maternity experience and address challenges like obstetric violence. Alvaro Ayllon Fesser, who serves as the CEO, brings a background in business administration, private equity, and innovation consulting to the company.

The company has structured its business around delivering both at-home and online support for expecting and new parents, leveraging a network of healthcare professionals. Its service portfolio is comprehensive, covering pediatrics, lactation consulting, and childbirth preparation classes, among others. Maternify also offers specialized services such as assessment of tongue-tie in infants and at-home ear piercing performed by healthcare professionals. The business model includes direct-to-consumer services and a corporate benefits program, where companies can offer Maternify's services to their employees.

Financially, Maternify operates as a seed-stage company. It successfully raised $508K in an Angel funding round on April 25, 2023. This investment involved participation from three angel investors and one institutional investor, Lanzadera. The company provides its at-home services in major Spanish cities including Madrid, Barcelona, Valencia, and is present in over 30 Spanish provinces, with online services available throughout Spain.

Keywords: maternity care, home healthcare, online health services, pediatrics, lactation support, childbirth education, corporate wellness, postpartum support, infant care, femtech