matchinguu AG

matchinguu AG, established in 2013, operated as a mobile ad-tech company focused on redefining the interaction between app publishers, advertisers, and their audiences. The company was founded by a team with diverse expertise: Felix Heberle and Jaron Schächter, both business graduates who served as CEO and COO respectively, and Jürgen Fey, an electrical engineering graduate who took on the role of CTO. Their collective vision was to enhance the relevance and targeting of mobile marketing.

The core of matchinguu's business was a proximity-marketing platform designed for targeted advertising. This technology provided app publishers and advertisers with detailed, location-based data and insights into the customer journey. The platform enabled clients to move beyond generic mass campaigns and instead deliver highly contextual mobile push notifications to users at the right moment and in the right physical location. This approach aimed to improve user engagement and conversion rates for advertisers and offer app publishers a monetization strategy that was less intrusive to their user base. By connecting apps within its network, matchinguu facilitated new traffic growth and revenue opportunities.

The business model centered on providing this platform to clients in the mobile application space, including advertisers and brands looking to generate sales leads through precise audience segmentation. In August 2015, the company secured a seed round investment from Wayra, a startup accelerator. A significant milestone in the company's history occurred on June 19, 2017, when it was acquired by Verve, a US-based mobile marketing company. Following the acquisition, matchinguu was noted as being inactive in the Munich startup ecosystem, a common outcome for companies that are acquired.

Keywords: mobile ad-tech, proximity marketing, push notifications, location-based advertising, app monetization, user engagement, customer journey analysis, mobile marketing platform, targeted advertising, geo-location data, contextual messaging, lead generation, Felix Heberle, Jürgen Fey, Jaron Schaechter, Wayra, Verve acquisition, ad-tech, mobile advertising network, realtime marketing, conversion optimization