Matcha

Matcha offers a content marketing platform specifically designed for the e-commerce sector, targeting small to medium-sized businesses and direct-to-consumer brands with resource-constrained marketing teams. The company's genesis lies in RootsRated.com, an outdoor recreation website founded in 2012 by Fynn Glover. Drawing from his experience as a publisher, Glover identified that the knowledge in content creation and audience development was a valuable asset for brands shifting marketing spend towards content. This insight led to a pivot from a media company to a Software-as-a-Service (SaaS) model in 2016, initially under the name RootsRated Media.

In 2018, the company rebranded to Matcha, a name chosen to reflect the sustained energy it aims to provide for business growth. This rebranding coincided with a Series A funding round of $6.5 million led by TechOperators and a relocation from Chattanooga to Atlanta to tap into the city's growing tech talent pool. Matcha's core business revolves around a subscription-based model for its platform. The software provides a holistic solution for content marketing, integrating tools for content creation, distribution, and performance measurement. Key features include a blog creator with built-in conversion tools like product listings and content gating, SEO optimization, and one-click social and email distribution.

To address the challenge of content supply, Matcha provides clients with a library of nearly 10,000 licensable articles from established publishers, enabling businesses to increase their publication frequency. The platform also connects clients with a network of freelance writers and photographers for creating original, bespoke content. A critical component of the offering is its analytics dashboard, which provides actionable data to demonstrate how content impacts traffic, lead acquisition, and ultimately, revenue, allowing marketers to prove the ROI of their efforts. In December 2020, Matcha was acquired by Springbot, a marketing automation and attribution platform, integrating Matcha's content capabilities into a broader marketing suite for omnichannel retailers.

Keywords: content marketing platform, e-commerce marketing, SaaS, Fynn Glover, blog creator, content licensing, marketing analytics, ROI measurement, lead generation, customer acquisition, content distribution, SEO optimization, social media marketing, email marketing, direct-to-consumer, Springbot, RootsRated, content strategy, small business marketing, brand storytelling