Matador Network

Matador Network is a digital media company centered on travel, culture, and adventure. It was established on April 28, 2006, by CEO Ross Borden and Ben Polansky. Borden was inspired to create a platform for sharing travel experiences after a trip to Peru with friends. Initially launched with $11,000, the company has grown into a profitable, multi-million dollar business.

The company operates as the largest independent travel publisher, producing articles, city guides, and original video content. Its in-house team, Matador Studios, creates video content and original films for brands and has distribution deals with companies like ESPN and American Airlines. Matador Network's business model involves creating branded content and running media campaigns for destination marketing organizations (DMOs) and brands such as Ford, Microsoft, and Visit California. The company also runs Matador Creators, a platform launched in 2021 where creators can find press trips and brand campaigns.

In 2023, Matador Network launched GuideGeek, a travel assistant that utilizes generative AI from OpenAI. This tool offers a free version for consumers to plan trips via messaging apps and a white-label version for DMOs. GuideGeek integrates with services like Skyscanner for real-time flight data and provides lodging recommendations. The company monetizes this technology through partnerships with tourism boards, which receive custom AI versions that prioritize their data.

Keywords: travel media, digital publishing, content creation, creator economy, AI travel assistant, destination marketing, branded content, travel journalism, video production, online travel