Massive Health

Massive Health was a digital health company founded in 2010 by Sutha Kamal and Aza Raskin, operating in the emerging mobile health and wellness software market. Raskin, the son of Macintosh project originator Jef Raskin, brought significant experience in user interface design from his time as Creative Lead for Firefox at Mozilla. This background was central to the company's strategy of applying sophisticated design principles to foster long-term health habits.

The firm's core business centered on creating consumer-facing mobile applications that utilized data, social feedback, and behavioral science to help users manage their health, initially targeting diet and exercise. The company's flagship product was The Eatery, a free iPhone application designed as a modern, simplified food diary. Users would photograph their meals, rate their perceived healthiness, and receive crowdsourced ratings from the community. This model aimed to increase user awareness and accountability through social feedback loops, bypassing tedious calorie counting for a more engaging, visual approach. The collected data also served as a large-scale research tool, providing insights into population-level eating habits which the company could analyze.

Massive Health's revenue strategy involved pilot programs with self-insured companies and insurance providers, who paid on a per-user basis and for access to population-level analytics. The goal was to demonstrate that increased user engagement and healthier behaviors could lead to lower healthcare claims costs. The company successfully raised a $2.25 million seed round from a notable list of investors including Andreessen Horowitz, Charles River Ventures, and Greylock Partners. In February 2013, approximately two years after its funding, Massive Health was acquired by Jawbone, a company known for its UP wearable fitness trackers. The acquisition was a strategic move by Jawbone to integrate Massive Health's software and user experience expertise to enhance its own hardware-centric health-tracking ecosystem.

Keywords: Massive Health, Aza Raskin, Sutha Kamal, The Eatery, Jawbone acquisition, mobile health, digital health, health tracking app, food diary app, user interface design, behavioral science, venture capital, Andreessen Horowitz, Greylock Partners, social health, crowdsourced feedback, health data analytics, corporate wellness, employee health programs