Masqa

Masqa is a direct-to-consumer (D2C) premium food brand specializing in gourmet couverture chocolate products. The company was founded in December 2022 by Anuja Joshi and is part of Join Ventures, a house of D2C celebration brands. Masqa aims to serve customers with an evolved taste who appreciate the richness, flavors, and textures of luxury chocolates.

The business operates primarily through its website, masqa.com, taking online orders and offering hand-delivery in select Indian cities, including Mumbai, Delhi NCR, Bangalore, and Hyderabad. Their business model is centered on selling high-quality, chef-crafted chocolate products directly to consumers, positioning itself in the premium and luxury segment of the food and beverage market.

Masqa's product portfolio includes a wide range of couverture chocolates in the form of bars, barks, and pebbles. They offer classic milk and dark chocolate bars as well as innovative flavors incorporating ingredients like pink Himalayan salt, chili, and rose. Beyond chocolate bars, their selection features items such as butter cookies, coated nuts, and luxurious cakes. The brand emphasizes an indulgent experience, encouraging consumers to celebrate small moments by transforming chocolate consumption into a special event.

Keywords: gourmet chocolates, couverture chocolate, direct-to-consumer, luxury food brand, online chocolate store, premium confections, Anuja Joshi, Join Ventures, artisanal chocolates, Indian chocolate market, handcrafted chocolates, specialty foods, e-commerce food, chocolate bars, chocolate barks, luxury gifts, food and beverage, Mumbai-based company, premium desserts, innovative chocolate flavors