Maslow

Maslow, operating in the Australian fintech sector, is a platform designed to simplify financial management by integrating various services into a single application. The company was founded in 2017 by Nadeem Mourad and Michael Melhem. Mourad, with a background as a financial adviser and experience at firms like AMP, and Melhem, an accountant, established Maslow to provide a more holistic and accessible approach to financial well-being, moving beyond traditional transactional banking.

The core of Maslow's offering is a financial wellness app that combines money management, savings, and investment functionalities. It aims to serve a broad client base, from individuals beginning their financial journey to more experienced investors, by providing tools for various life stages. The platform operates on a business-to-business-to-consumer (B2B2C) model, partnering with organizations such as superannuation funds, mortgage brokers, and financial advisers to offer the app to their employees and clients. This strategy allows Maslow to scale its user base while providing a valuable employee benefit for its partners. For consumers, the app provides a consolidated view of their financial situation by linking different bank accounts and financial products.

The Maslow app includes features like automated expense tracking, categorization of spending, and goal-setting functionalities to help users manage their savings and investments effectively. One of its key services is 'Round-ups,' which allows users to invest or save the spare change from their daily transactions automatically. Maslow also facilitates access to managed investment funds, offering a diversified portfolio to users directly through the application. This approach is intended to lower the barrier to entry for investing and provide a streamlined, conflict-free financial management experience.

Keywords: fintech, financial wellness, money management, B2B2C, investment app, savings platform, automated savings, expense tracking, round-up investing, personal finance