Masana Petroleum Solutions

Masana Petroleum Solutions operates as a key distributor of petroleum products and energy solutions to commercial and industrial clients across South Africa. Established in 2005 through a strategic partnership with BP Southern Africa (BPSA), Masana was created when BP sold its commercial and industrial fuels marketing business as part of a Black Economic Empowerment (BEE) initiative. The company's name, 'Masana', is the Xitsonga word for sunrise, symbolizing new beginnings. Initially, BP retained a 45% stake, with empowerment partners Mineworkers Investment Company (MIC) and WDB Investment Holdings taking 35%, and the remaining 20% allocated to management and staff trusts. Over the years, the ownership structure has evolved, and as of early 2025, the company is 54% black-owned, with 23% held by black women. BPSA holds 50.5% of the equity, while the balance is held by the Kwanati consortium (comprising Ata Capital, DBF Capital, and Kwande Energy) and an employee share scheme.

The company's business model is centered on the business-to-business (B2B) supply of a comprehensive range of petroleum products, including diesel, petroleum, heavy furnace oil, bitumen, chemicals, and specialized mining lubricants from the Castrol brand. Masana leverages its strategic partnership with BPSA to ensure a reliable supply and access to an extensive distribution network of depots and service stations throughout the country. The business serves a diverse client base, with a significant focus on the mining industry, offering solutions designed to address the sector's challenges, such as rising operating costs and equipment uptime. Revenue is generated through the sale and distribution of these fuel and lubricant products to large organizations.

Masana provides a suite of value-added services beyond simple product supply. A notable offering is BP FleetMove, a fleet management solution launched in 2019 that uses technology to enhance operational efficiency, reduce costs, and combat fuel fraud through a cashless, pre-authorized system with real-time vehicle tracking and analytics. For its industrial and mining clients, Masana offers solutions like the Fluid Clean program to improve equipment life, Energy Plus for verified fuel and energy savings, and Field Pro for predictive maintenance to forecast bearing and gear failures. Another key service is the Optival program, a continuous improvement initiative that has delivered significant, documented savings to mining customers by optimizing lubricant and fuel use. The company also partners with Energy and Combustion Services (ECS) to provide certified measurement and verification of energy savings, which can be used for tax incentives.

Keywords: petroleum distribution, energy solutions, commercial fuels, industrial lubricants, South Africa, B2B fuel supply, fleet management, mining sector, BP Southern Africa, Castrol lubricants, Black Economic Empowerment (BEE), fuel logistics, predictive maintenance, energy efficiency, fuel management technology, bitumen supply, industrial chemicals, on-site fuel management, petroleum marketing, corporate social investment