MASA
Precision massage cushions with joystick-controlled adjustments.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | N/A | Early VC | |
| Total Funding | 000k | ||
MASA, officially known as Masa Life Technology Co., Ltd., is a technology company founded in 2020 that specializes in developing advanced massage cushions. The brand name "MASA" is derived from "massa," the etymological root of the word "massage." The company's inception was inspired by its founder's observation of the discomfort experienced by a long-term bedridden elderly family member, which led to the mission of creating an affordable, user-friendly, and highly customizable massage device.
The company's core product is the smart massage cushion, designed to provide a precise and personalized massage. A key feature is its patented joystick controller, which allows users to intuitively and instantly adjust the position of the massage nodes to target specific areas of discomfort. This "Free-Route" design aims to replicate the experience of a human massage therapist by enabling real-time adjustments. The technology also includes dynamic force control, which monitors pressure and adapts the intensity for an optimized experience. The compact and lightweight design allows the cushion to be used on various chairs, making it accessible for relaxation at any time.
MASA operates on a direct-to-consumer business model, primarily through its e-commerce website. The company focuses on research and development to create proprietary features rather than selling OEM products. Its first-generation product achieved significant success, raising TWD 22.8 million in a 2021 crowdfunding campaign and becoming a top seller on e-commerce platforms in 2022. The company serves individual consumers looking for personal wellness solutions and also offers corporate purchasing programs.
Keywords: precision back massager, smart massage cushion, joystick controller, personal wellness, massage technology, direct-to-consumer, R&D, dynamic force control, customizable massage, shiatsu massage, home wellness products, stress relief, muscle relaxation, ergonomic design, corporate wellness, e-commerce, consumer electronics, health technology, Free-Route design, back pain relief
