Martini Media Inc

Founded in 2008, Martini Media operates as a digital media and content platform focused on connecting luxury brands with affluent consumers. The company was established to target high-net-worth individuals through their lifestyle pursuits and passions, providing a channel for premier brands to engage with this specific demographic online. Over its history, Martini Media secured significant funding, raising a total of $41 million over five rounds from investors including Venrock, Granite Ventures, and Reed Elsevier Ventures. A key milestone in the company's trajectory was its acquisition by Evolve Media on June 16, 2015, after which it continued to operate as a separate division.

The initial leadership included CEO Skip Brand, who brought experience from Yahoo, Cox Communications, and Excite@Home. The company expanded its reach through strategic acquisitions of its own, such as Decision Maker Media in 2010 and The Digital Partnership, to enhance its ability to target business-decision-makers and affluent audiences both at work and during leisure. The business model is centered on providing advertising insights and campaign optimization for brands. It utilizes proprietary algorithms to understand the media consumption habits of affluent individuals, allowing advertisers to refine their campaigns based on performance and market intelligence. The firm designs marketing solutions that integrate bespoke ad creative, a curated portfolio of over 200 passion-based publishers, and its proprietary data insights. Revenue is generated by creating and executing marketing campaigns across display, mobile, and CTV platforms for upscale advertisers.

Martini Media's core service is to create and manage marketing campaigns that resonate with a wealthy audience. This involves producing high-impact, custom ad creative at no additional cost to the client. The company leverages its network of over 200 publishers in specialized, passion-based verticals like fashion, automotive, and wine & spirits to place these ads in contextually relevant environments. Its services include providing data that informs ad design and optimization, specializing in reaching the luxury market, and offering hands-on client service with dedicated teams. Furthermore, the firm produces authentic, high-quality custom content with editorial expertise to tell compelling brand stories. This integrated approach has led to the launch of more than 1,000 campaigns for premium advertisers. Keywords: affluent marketing, luxury brand advertising, digital media platform, campaign optimization, high-net-worth individuals, ad network, proprietary insights, passion-based publishing, custom content creation, programmatic targeting, display advertising, mobile advertising, CTV campaigns, audience targeting, brand engagement, marketing solutions, media consumption analysis, lifestyle marketing, premium advertisers, digital luxury