Marsblade

Marsblade is a sports technology company specializing in hockey skating equipment, founded in 2011 in Östersund, Sweden. The company's genesis traces back to an idea from former professional hockey player and co-founder Per Mårs, who, after his career was cut short by injury, sought to improve off-ice training methods. This led to the development of the patented Flow Motion Technology (FMT), initially sketched on a napkin, which now forms the core of all Marsblade products. Mårs, a 2001 NHL draft pick for the Columbus Blue Jackets, leveraged his deep understanding of skating biomechanics to create a system that replicates the on-ice feel.

The business operates globally with offices in Sweden and the United States, selling directly to consumers and through retailers. Its business model revolves around the design, manufacturing, and sale of specialized hockey equipment. Marsblade targets a wide range of clients, from youth players and recreational skaters to elite professional athletes, including hundreds of NHL players who use the products for off-ice training. The company has secured funding from various sources, including a successful Kickstarter campaign in 2018 that was fully funded within twelve hours and seed rounds involving investors like Geltis AB and notable NHL players such as Auston Matthews and Nicklas Backstrom.

Marsblade's product line is centered around its Flow Motion Technology, a unique rocker system that creates a dynamic pivot point, allowing for a more natural range of motion compared to traditional rigid skates. This technology is incorporated into three main product categories. The O-series (O1 and O2) consists of off-ice roller frames designed to simulate the instability and feel of an ice blade, making off-ice training more effective. The R1 is a chassis specifically for performance-focused roller hockey. The I2 is an ice blade holder that brings the FMT benefits to the rink, offering players increased blade contact with the ice for enhanced power, speed, and tighter turns. The I2 holder is customizable, allowing players to adjust the rocker effect to suit their skating style. These products are sold as complete skates, standalone kits to be mounted on existing boots, and individual components.

Keywords: hockey equipment, Flow Motion Technology, ice skate holder, roller hockey, off-ice training, skate technology, Per Mårs, hockey training tools, skating performance, I2 Blade Holder, O1 Roller Frame, professional hockey, sports equipment manufacturer, Swedish sportstech, skate innovation, biomechanics, NHL training equipment, roller chassis, dynamic pivot point, skate rocker