Marketo Japan

Marketo Japan, officially known as Marketo K.K., represents the Japanese subsidiary of the global marketing automation software provider, Marketo, which is now part of Adobe and branded as Adobe Marketo Engage. The entity was established in Tokyo on March 25, 2014, as a significant expansion of Marketo's global operations into the North Asian market. The formation was a joint venture with Marketo Inc. as the majority shareholder, alongside Dentsu eMarketing One Inc. and SunBridge Corporation, a firm known for facilitating the entry of U.S. tech companies like Salesforce.com and Oracle into Japan.

Yasunari Fukuda was appointed as the Representative Director and President of Marketo K.K. in 2014, bringing a wealth of experience from his previous roles at Japan Oracle and Salesforce.com Japan, where he was instrumental in driving growth. His career began at Japan Oracle after graduating from Waseda University, and he later moved to Salesforce.com's U.S. headquarters before transferring to its Japanese subsidiary. This background in leading enterprise software firms provided him with the necessary expertise to establish and scale Marketo's presence in Japan. In 2017, Fukuda's role expanded to President of Asia Pacific-Japan for Marketo, overseeing operations in Australia, New Zealand, and Asia in addition to Japan. Following Adobe's acquisition of Marketo, he became the executive officer in charge of the Marketo business unit within Adobe Systems in 2019.

The company's core offering, Adobe Marketo Engage, is a marketing automation platform designed to manage the entire customer lifecycle, from acquisition to fostering customer loyalty. It serves a wide range of clients across various industries and sizes, both B2B and B2C, by providing tools for automating and measuring marketing tasks and workflows. Revenue is generated through the sale of its software, which is available in different packages and can include paid optional features. The platform provides a centralized hub for planning and executing omnichannel marketing campaigns, including email, web, mobile, events, and digital advertising. Key features include lead management, content personalization, account-based marketing (ABM), and detailed analytics to demonstrate marketing's impact on revenue. The system is built to integrate with CRM systems, ensuring that sales and marketing teams have access to synchronized, up-to-date customer data.

Keywords: Marketo Japan, Adobe Marketo Engage, marketing automation, B2B marketing, lead management, customer engagement, campaign management, digital marketing platform, Yasunari Fukuda, Dentsu, SunBridge Corporation, SaaS, customer lifecycle management, sales and marketing alignment, account-based marketing, ABM, marketing analytics, CRM integration, omnichannel marketing, content personalization