Marketing Applications

Marketing Applications, Inc. is a Japanese technology company specializing in marketing research and data analytics. The original company was established in September 2006 by Ikuo Hagino, who served as the representative director. A new entity under the same name was established on May 26, 2022, following a company split, with Tsukasa Takenaka assuming the role of Representative Director in March 2023. The firm's mission is to simplify complex processes and make consumer insights more accessible.

The company's core offering is a marketing intelligence platform that provides a suite of software-as-a-service (SaaS) tools designed for market researchers. This includes "MApps for Survey," a professional survey creation and distribution tool, and "MApps for Analysis," a cloud-based aggregation and report creation tool. Additionally, the company operates "Surveroid," a self-service online research system, and manages a consumer panel of over two million people. Their business model caters to a wide range of clients including market research firms, advertising agencies, manufacturers, and consulting firms.

Significant milestones include winning 38th place in the 11th "Japan Technology Fast50" in 2013 and surpassing one million survey panel members in 2014. The company has engaged in several strategic partnerships, including a business alliance with INTAGE Corporation in 2016 and capital ties with Japan Growth Investment Alliance, Inc. in 2022 and WOW WORLD GROUP, Inc. in 2023. In 2023, the company also launched a global market research service and a service called "Daily SURVEY" for gathering daily feedback from store customers.

Keywords: marketing research, data analytics, survey platform, SaaS, consumer panel, market intelligence, data management, survey tools, online research, Surveroid, MApps for Survey, MApps for Analysis, Japan, market analysis, business intelligence, consumer insights, asking data, zero-party data, customer feedback