Marketing 1by1

Marketing 1BY1 operates as a specialized Customer Data Solution (CDS), offering a bespoke Customer Data Platform (CDP) tailored to client-specific data environments. The company was founded in 2014 by Henri Maxime Ducoulombier and Benoit Veniere. It provides tools for marketing and sales teams to manage performance indicators, target acquisition and retention campaigns, and engage consumers across multiple channels.

The firm's core product is a Software-as-a-Service (SaaS) platform designed to centralize and unify customer data from both online and offline sources. This creates a comprehensive view of the customer, enabling businesses to segment their audience with precision, personalize marketing messages, and automate campaigns. Key features include advanced targeting, web tracking, product recommendations, and real-time analytics. The solution is positioned to help companies transition from broad to individualized communication strategies.

In September 2016, Marketing 1BY1 secured $1.4 million in a seed funding round from investors including Finorpa and Nord France Amorquage, with additional debt financing from Bpifrance. A significant milestone occurred in November 2022, when the Lille-based company was acquired by Positive Group (formerly Sarbacane Group). This acquisition integrated Marketing 1BY1's data consolidation expertise with Positive Group's suite of marketing activation tools, which includes email, SMS, and chat functionalities, to offer a more complete marketing solution.

Keywords: Customer Data Platform, CDP, Customer Data Solution, marketing automation, data centralization, customer segmentation, omnichannel marketing, personalized marketing, campaign management, lead generation, data unification, customer intelligence, marketing analytics, SaaS, B2B marketing, data management, Positive Group, Henri Maxime Ducoulombier, Benoit Veniere