MarketForce

MarketForce

Provides a unified digital commerce marketplace to facilitate trade among Africa’s informal merchants and leading consumer brands.

  • Edit
Get premium to view all results
DateInvestorsAmountRound
-investor investor investor investor investor investor

€0.0

round
investor

€0.0

round
investor

€0.0

round
investor

€0.0

round
investor investor investor investor investor investor investor investor

€0.0

round
investor investor

€0.0

round
investor

€0.0

round
investor

€0.0

round
investor investor investor investor investor investor investor investor investor investor investor

€0.0

round
N/A

€0.0

round
*

$250k

Grant
Total Funding000k

Financials

Estimates*

Get premium to view all results
Edit
Revenues, earnings & profits over time
USD201920202021
Revenues000000000000
% growth-116 %91 %
EBITDA000000000000
Profit000000000000
EV000000000000
EV / revenue00.0x00.0x00.0x
EV / EBITDA00.0x00.0x00.0x
R&D budget000000000000

Source: Dealroom estimates

Notes (0)
More about MarketForce
Made with AI
Edit

MarketForce is a Kenyan B2B commerce and fintech marketplace co-founded in 2018 by Tesh Mbaabu and Mesongo Sibuti. The two met as computer science undergraduates at the University of Nairobi, where they started a software consulting firm, Mesozi Group, before identifying a need in the retail distribution sector. Their experience developing solutions for various businesses highlighted that informal merchants lacked reliable data on sales team performance and product movement, which inspired the creation of MarketForce.

The company provides a digital, unified marketplace for informal merchants in Africa to order, pay for, and receive inventory. This is facilitated through its merchant super app, RejaReja, which allows thousands of small retailers to source and order fast-moving consumer goods (FMCGs) for next-day delivery. MarketForce operates on an asset-light model, connecting merchants with consumer brands and distributors, thereby digitizing a significant portion of the traditionally cash-based retail transactions in sub-Saharan Africa. The platform's business model generates revenue by facilitating trade between merchants and over 200 consumer brands.

Beyond logistics, MarketForce embeds financial services into its platform. Merchants can access inventory financing through a buy now, pay later (BNPL) option, manage payments digitally, and generate extra income by reselling digital financial services like airtime, electricity tokens, and bill payments. This transforms simple FMCG outlets into comprehensive financial service hubs. The company serves a diverse client base across five African markets: Kenya, Nigeria, Uganda, Tanzania, and Rwanda, with over 200,000 merchants using the platform. A significant milestone was the closing of a $40 million Series A funding round in February 2022, which was aimed at scaling merchant inventory financing and expanding its footprint across the continent.

Keywords: B2B commerce, fintech marketplace, retail distribution, informal merchants, FMCG, supply chain, digital payments, inventory financing, BNPL, Africa, RejaReja app, last-mile distribution, mobile commerce, emerging markets, financial services, digital ordering, merchant empowerment, supply chain technology, Tesh Mbaabu, Mesongo Sibuti

Analytics
Unlock the full power of analytics with a premium account
Track company size and historic growth
Track team composition and strength
Track website visits and app downloads

Tech stack

Group
Tech stackLearn more about the technologies and tools that this company uses.
Book a Demo

Investments by MarketForce

Edit
Digiduka
ACQUISITION by MarketForce Jun 2021