Marketfish, Inc.

Marketfish, Inc. operates as an online, self-service platform designed to facilitate the acquisition of email and postal marketing lists for business-to-business and business-to-consumer campaigns. The company was founded by Dave Scott, who serves as the CEO. His vision was to modernize a fragmented industry characterized by local firms and outdated technologies.

The platform provides marketing professionals with tools to build and execute lead generation campaigns by accessing third-party marketing lists. It allows for detailed targeting based on over 250 demographic categories, such as age and income, providing a granular approach to audience segmentation. The business model centers on offering a marketplace for permission-based marketing files, where list owners and publishers can make their data available to marketers. Revenue is generated from the transactions conducted on this platform.

A key feature of Marketfish is its rich analytics, which allows users to view the aggregated performance of all customer campaigns, offering deep data insights. The platform boasts a substantial dataset, which at one point included over 200 million records. To help marketers make informed spending decisions, the service includes tools like a pre-campaign ROI estimator and an in-campaign ROI calculator. In June 2011, Marketfish secured $4.5 million in venture capital from Rustic Canyon and Javelin Venture Partners, which supported its growth and customer acquisition efforts. Keywords: lead generation, marketing lists, email marketing, direct mail, customer acquisition, self-service platform, B2B marketing, B2C marketing, data marketplace, campaign management, marketing analytics, ROI calculator, audience targeting, demographic data, postal lists, venture capital, Dave Scott, Rustic Canyon, Javelin Venture Partners